Articles:

In 2018 she initiated a public industry event hosted by Bryden Wood in collaboration with Simply Rhino, highlighting Bryden Wood’s unique data analysis and VR work, developed by Sher’s team, which ultimately enables what she describes as a '“tailored” use of VR, mobile and desktop applications, and solves various common issues faced by the industry in dealing with model and data transfer between BIM and VR/mobile/desktop platforms.’.

It requires more innovation..Using process design thinking to highlight efficiency.

One thing which happens when working this way, is that we’re forced to approach projects differently.Design to Value offers unique benefits but can also reveal some uncomfortable truths.. As an example: we were evaluating a brief to build a new carbonated drinks factory in Africa.The initial projected cost of £70 million was determined to be prohibitively expensive, and so the client asked for this to be reduced.

Our team went through a process of evaluation and analysis.We adapted and optimised the factory size and construction techniques in order to substantially and successfully reduce the cost.. Something even more interesting happened in the process, however.

As we began to evaluate the facility, we began to ask different types of questions.

This led to some interesting realisations.As trees age, they absorb less carbon dioxide, so it’s beneficial to replace them.

This is known as a sustainably managed forest.. Our response is to:.- Recommend that biogenic carbon capture is only accounted for if the timber has a responsible sourcing certificate, a clear circular strategy, and a clear commitment to facilitate reuse.. - Conduct a comprehensive circularity plan that includes solutions for deconstruction and a plan for reuse, upcycle and recycle..

The impact of the timber industry on the natural environment.To meet increased demand for engineered timber, we need to carefully consider land availability and the impact on ecosystems..